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Keerthi Vedantam

Microsoft could be next in line for an antitrust lawsuit

January 06, 2020  /  Keerthi Vedantam

Leaders in the tech industry are facing the U.S. as anticompetitive behavior is investigated Getty/Business Insider composite

Leaders in the tech industry are facing the U.S. as anticompetitive behavior is investigated Getty/Business Insider composite

  • Google, Amazon and Apple are all facing antirust lawsuits from the U.S. for anticompetitive behavior

  • Microsoft is noticeably absent

  • Slack’s CEO said Microsoft’s tactics are “surprisingly unsportsmanlike”

Tech companies in the U.S. went largely untouched by federal regulators, until earlier in 2019 when Apple, Facebook, Amazon and Google were hit with dozens of antitrust lawsuits.

Noticeably absent is Microsoft, who instead is waging a once-quiet war with Slack.

Teams, Microsoft’s office chat software that debuted in 2017, has been in direct competition with Slack, which was unveiled in 2013 as the modern office for work-from-home employees and spread-out offices. But despite its four-year lead, Microsoft Teams has quickly overtaken Slack thanks to its bundle discount with other Office 365 products, like Outlook, Word and Excel.

At a tech conference in July, Slack CEO Stewart Butterfield called Microsoft’s competition tactics “surprisingly unsportsmanlike.”

A 2019 survey from Okta, a digital security company, showed more than 75% of companies that use Office 365 also use Slack. But an approaching recession could doom the software beloved by media and tech companies alike as businesses cut down on spending.

Right now, federal regulators have far more pressing antitrust lawsuits when it comes to big tech companies, like Attorney General William P. Barr’s assessment that advanced encryption turns devices into “law-free zones.” and Google’s censorship tools for its search device.

But Microsoft isn’t too far away from becoming its next focus.

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Here's why Amazon wants Alexa to control your TV

January 06, 2020  /  Keerthi Vedantam

LG’s Signature OLED TV R will have Amazon Fire TV LG

LG’s Signature OLED TV R will have Amazon Fire TV LG

  • Amazon announced a slew of TV-related moves at CES on Monday

  • TV is a big piece in dominating the smart home economy

  • It’s also a large part of Amazon’s 2014 vision for voice-controlled retail

Samsung and LG spent much of CES 2020, an annual tech conference, unveiling larger-than-life televisions — Samsung’s 4K Sero is essentially a life-size smartphone, rotating between vertical and horizontal configurations. Some roll into built-in sound bars and others are borderless to offer a sleek, low profile.

But it’s not a coincidence LG announced Monday it will start using Amazon’s Fire TV operating system, which can be controlled through Alexa, or that Samsung’s SmartThings app can connect your TV to your Amazon Echo.

Amazon is vying for the majority share of TV operating systems as big tech companies race to own the smart home microeconomy. On Monday, Amazon announced its partnership with Fiat Chrysler Automotive and BMW to bring Fire TVs on the road. It’s working with Verizon and India’s Tata internet service provider to bundle Fire TV devices into existing provider packages.

Amazon often sells heavily discounted smart home bundles, including its line of Echo products with Philips Hue Smart Bulbs, Ring Cameras and Disney+ streaming services. That tactic proved useful — It took four years to sell 100 million Alexa-powered devices, but on Monday, the tech giant announced it doubled that number in one year.

But Amazon’s heavy investment into TV isn’t just so it can establish Alexa into smart homes and control the market. When Alexa was first rolled out in 2014, Amazon envisioned it as the perfect device for users to shop Amazon hands-free — consumers could repurchase paper towels, or ask what the best-selling digital camera is. During Amazon’s re:MARS 2019 event, Rohit Prasad, Vice President for Alexa, said he was accommodating regional languages as Alexa’s ecommerce capabilities hit India.

But Business Insider reported while voice shopping grew in 2018, it still amounted to only 0.4% of e-commerce sales. A 2018 Voicebot survey said the majority of users still preferred the visual experience of shopping, even online. Enter Amazon’s announcement at CES on Monday that it wants to implement Alexa-powered Fire TV into more screens.

Already, Amazon has 40 million Fire TV customers, outranking Roku and getting one step closer to dominating the smart home.

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